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If you ever want to test the emotional resilience of a small apparel brand, just hit their Hong Kong supply chain with a fresh wave of tariffs. Spoiler alert: ours did not pass with flying colors. It started like any good horror story.. Overnight cost spikes, panic at the port, and suddenly our cozy button-downs came with a side of existential crisis. We were basically being charged extra for existing, and our already tight margins started sweating more than we do in Texas summers.
But as with any dramatic breakdown, we found a breakthrough. This whole tariff-fueled meltdown became a much needed wake-up call. Less of a “why us?” and more of a “what now?” And so, like any scrappy, fashion-forward underdog would, we got global. We’ve since begun building relationships with incredible partners in Portugal, Morocco, and Vietnam. Not only are these regions rich in craftsmanship, but they also help us reduce our dependency on one location (and one very unpredictable customs line).
So if you’ve ever wondered what goes on behind the threads, now you know: it’s part style, part spreadsheets, and occasionally, a full-on international scavenger hunt. Tariffs tried to take us down, but they just forced us to level up. Our supply chain’s now more global, more resilient. The tariffs are higher than pre-feb, but we've made the decision to eat those costs vs. pass them on.
Inventory restocks are back on track, estimating to land in late August/early Sept with new color and style options!