"Hey Name, my good friends are launching this new cause-driven apparel company and I thought you might like the product. We could really use your support as we launch. Here's a discount code if you want to back us!"
"Hey man, you look like shit. Check out this brand"
Instagram/LinkedIn Post (w/ personal picture)
"Just got my Noble button-down!! I love what the brand is doing and the products are awesome. Check it out, and if you like what they're doing, they could use your support as they launch. Here's a discount code if you want to back them!"