The Noble Cause
It's our mission to bridge the gap between great products, great people, and powerful philanthropic giveback.
Product
Pillar 1: Create great products that enable the worlds most impactful people.
People
Pillar 2: Create communities of like-minded people, making it easier for them to connect and make an impact.
Philanthropy
Pillar 3: Give a shit, and harness the buying power of our customers to make an impact.
Our Customer: The Modern Man


The modern man is ambitious, kind, and motivated by making an impact. They're not afraid to roll up their sleeves, put in the work, and get shit done.
We believe that success is inevitable for our customers and friends. They're conscious consumers, introspective thinkers, and natural-born leaders.
The Hero's Journey
It's our dream to build communities of like-minded people that share these values. When you see a stranger rocking a Noble logo on the street, know that you and this person are on the same journey: the hero's journey.
P.S. Go read The Alchemist, it's a great book that's all about a boy trying to find his purpose & legend.