New color experiments -- winners and losers

It's been a really fun last few weeks as we've been experimenting with our color palette strategy for the brand. I've been getting a lot of feedback to expand outside of our neutral palette and some of my favorites came out great. We'll be launching all of these winners shortly, which light grey and dusty pink coming as early as August!



We're also considering making glacial blue even more glacial, a forest green, lunar rock, and nordic blue to take a darker approach, and definitely not launching this espresso color we tried...