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Big news from the workleisure company: we have gone luxury. Not valet-parking luxury. Cotton luxury. It is the only kind we can afford.
Here is the short version. Pima is a long-staple cotton, which means the fibers are longer than the ones in regular cotton. Longer fibers spin into smoother, stronger yarn. Smoother yarn makes fabric that feels soft on day one and keeps feeling soft long after regular cotton has quietly given up and turned into a paper towel. Ours comes from Peru, where they have been growing it for a very long time and were not waiting on our approval.
We did not invent Pima. We want to be clear about that, but we invented a new blend of it that is exclusive to our brand. It's stretchier, more durable, and softer than most on the market.
What we did do is put it into styles where it usually does not show up. Pima Enhanced is the 2026 line: crews, polos, collarless button-downs, and our long-sleeve button-down, all cut in the same tailored fit and the same sizing you already know. If you are a medium in one, you are a medium in all of them. This was harder than it sounds and we would like some credit.
The wardrobe idea stays the same: pieces that look like you tried, feel like you did not, and go together without a meeting.
Pre-orders ship late September. See the Pima Enhanced line.